A marketplace for WordPress users

WP Opti is a marketplace where web developers can find inspiration and buy premium WordPress themes and assets. 

If you are a freelance web developer, webmaster at your company, run a web agency or an entrepreneur who will build a website for your project, we have themes for your WordPress website.



Me, the founder Filip, started coding websites as a kid, I studied web developing courses at the Umeå University. After being employed as an network consultant and e-commerce web manager I started my business Filip Palmberg AB in 2016. I was building websites for clients and in a few years my company was entrusted to develop websites for customers like the parent company for Umeå Municipality’s companies.

WP Opti was founded in 2020 as a blog and WordPress resource. In 2022 WP Opti got developed in to an complete marketplace for both buyers and sellers of premium WordPress themes.

Filip Palmberg portrait
Filip Palmberg
I have been coding websites since middle school.

All focus on WordPress

All we focus on is websites built with WordPress. This makes us experts in our field.

Our focus on author earnings

We give our authors more than any other marketplace.

The marketplace should not be eating up the most of the earning developers and creators make. And neither should you have to sell for thousands before you earn a fair commission.


Our planet is important. We have chosen a web host, Oderland.se, who runs all the servers on energy certified Good Environmental Choice eco-label criteria set by The Swedish Society for Nature Conservations (SSNC).

Business information

WP Opti is a brand from the Swedish company Filip Palmberg AB.

Registration no: 559084-3966
EU VAT: SE559084396601


Our office is located in the Northern Sweden.

Filip Palmberg AB
Magasinsgatan 7
903 27 Umeå